Word: lippincotts
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GOODBYE, MY LADY (222 pp.)-James Street-Lippincott...
...NEVER WAS (160 pp.) -Ewen Montagu-Lippincott...
...SAVING GRACE (287 pp.)-Mc-Creody Huston-Lippincott...
...group of moviemen were unhappily impressed by the vivid picture and surprisingly fine texture of color TV. Dragnet began shooting its films in color, and Bob Hope issued a casting call for the "most colorgenic girls in America" to appear on his first color TV show. Industrial designers Lippincott & Margulies moved into the act by quickly telling sponsors how to pretty up their packages for color TV. Some tips: soft pastels, varicolored containers and copy-filled labels offer little eye interest; instead, sponsors should use two-tone or brightly contrasting colors with clean-cut and simple printing...
CAPTAIN JOHN SMITH (375 pp.)-Bradford Smith-Lippincott...