Word: lipset
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...Fifty years is too long for anything in this business," said Stanford sociologist Seymour Martin Lipset. An expert on the McCarthy era, Lipset pointed to a personal experience that exhibits the tension between scholars and universities...
...stupid. In fact, many victims are exceptionally bright and ambitious. Agatha Christie, Thomas Edison, Woodrow Wilson and Nelson Rockefeller were dyslectic, as are Singer Cher and Athlete-TV Pitchman Bruce Jenner. The National Institute of Dyslexia gives annual achievement awards; winners this year include Stanford Political Scientist Seymour Martin Lipset and Timothy Loose, a Tucson math teacher who learned to read when...
...spirit may fizz away. It may leave little of substance. Or it could congeal into something meaner: smug, complacent, intolerant, jingoistic. Lipset suggests that if serious economic problems hit the country during the next couple of years, Americans will become bitterer than ever, and sink to new depths of national despair. Says he: "Americans will feel had, no matter what party is running the White House at the time." Or the country might become self-satisfied and flaccid. "Optimism does not mean that we should not be cognizant of the real problems that we face," says Orthodox Rabbi Stanley Wagner...
...Confidence Gap: Business, Labor, and Government in the Public Mind, published just last year, Stanford University Sociologist Seymour Martin Lipset and Political Analyst William Schneider examined reams of survey research and concluded that an American malaise, a loss of faith in social institutions, was continuing unabated. Now, however, Lipset's view of the national climate has changed strikingly. "I think it will take some years for Americans to have digested the disappointment they felt over Viet Nam and Watergate," he says, "but I think we are witnessing a fundamental shift toward more positive attitudes about American institutions." Two-thirds...
...Reagan's campaign advertising, the theme of renewed national confidence is sounded more subtly and soothingly. "Americans are like any people," suggests Sociologist Lipset. "When they go to the doctor, no matter what is wrong with them, they want the doctor to tell them they're O.K." Last week the Reagan campaign bought 30 minutes of prime time on ABC, CBS, NBC and three large cable networks (total bill: $750,000) to air what may be the slickest, most ambitious political ad ever made. The centerpiece of the commercial was the 18-minute film used to introduce Reagan...