Word: lipstick
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Mary Catherine Welles '43, who likes to be called "M. C." (Betty Jane llikes to be called "B. J." and on one knows why), wasn't too fond of co-ed classes, pointing out that boys meant frequent lipstick applications, and "that's sort of tiresome." None of the three interviewed by Radcliffe's Kilte McGrath really went for co-ed classes...
...build morale. . . . It won't help a fighting man. . . . It won't help preserve our way of life. . . . All Monteil's fine lipstick will do is to make you look prettier. If it's Victory you want . . . BETTER BUY BONDS...
...most cases they are officially regarded as strategic morale-builders. Cigarets are being produced in the most enormous, quantities in history (though they are also being taxed at record levels); cigars and pipe tobacco are booming, too. WPB has gone on record as considering that basic cosmetics (powder, rouge, lipstick, cold cream) are "essential"-though favorite brands and esoteric colors and concoctions may disappear. Because distilleries are making alcohol for munitions and synthetic rubber, gin will get scarce; so will some whiskeys. But U.S. liquor stocks on the whole add up to perhaps a sober four-year supply. Most seriously...
Liquid Legs. As silk stockings evaporate from the nation's store counters, cosmeticians are rushing in to challenge rayon. Liquid stockings are on the way. Last week in New York, one salon opened a "Leg-Bar"; showed waterproof, streak-proof, runproof, cosmetic stockings in giant lipstick form (called "leg-sticks"), in spray guns, in cakes, in bottles. Seams are applied with an eyebrow-pencil. To many women the whole thing sounded messy...
Jane Wyman, self-acclaimed kissing champion of Hollywood and honorary top sergeant, pondered Britain's code-wary ban on Xs in love letters, dreamed up a substitute: lipstick impressions. "I wish every girl who writes to a soldier would send them," she confessed to the newspapers...