Word: lipsticking
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Exotic Sale. A poodle went for $175; a pony given by Tennessee Ernie Ford netted $345. Most exotic item was a set of lavender sheets smeared with lipstick, which (the Cliff Hotel swore) had been used by Kim Novak. The sheets were bought by a tie manufacturer for $200, converted into cravats, and reauctioned as neckwear two nights later...
...behind her ears, at her elbows, temples and wrists. With a dark pencil she shapes her eyebrows to give an artful lift to her expression, brushes her lashes with a penlike wand to emphasize her blue eyes. Finally, 20 minutes later, she spreads on the finishing touch - an orange lipstick to match her fingernail polish...
...million women who have jobs. Young girls now battle parents to wear cosmetics in grammar school, and women's magazines are full of frightening stories about older women who let themselves go-and wake up to find their husbands gone. "A woman who doesn't wear lipstick," says Max Factor, president of one of the top five U.S. cosmetics firms, "feels undressed in public. Unless she works on a farm." The result: 95% of all women over the age of twelve now use at least one of the products manufactured by the U.S. beauty industry...
...supply the old as well as the new, some 2,600 companies are directly engaged in the manufacture of cosmetics. Milwaukee's Kolmar Laboratories, the world's largest private-label manufacturer of cosmetics, produces 1.800 shades of lipstick, uses 20.000 different cosmetic formulas for the 385 U.S. firms it serves. There are 110,000 beauty salons, more than twice the number of drugstores. And more than 5 million Americans patronize some 750 reducing salons and thousands of health and massage clubs...
...some 100,000 representatives. But the liveliest is fast-growing Revlon, run by aggressive Charles Revson, 51. Revson founded his company in 1932, built it up to a $95 million gross last year by advertising the elegance and glamorous names of his products, popularizing such ideas as matching lipstick and fingernail polish and a variety of shades. The undisputed sales genius of the industry, he colors it like a blob of his own fire-red nail polish, is as well known for chewing up admen and underlings as spitting out new ideas (TIME, Sept. 30). "I don't meet...