Word: liptons
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Vultaggio treats the battle for supremacy in the $3.5 billion ready-to-drink tea category like a heavyweight bout, and he plays the role of the trash-talking underdog. He dismisses Lipton (made by Pepsi and Unilever) and Nestea (a Coke-Nestlé partnership) as "garbage." His advice to Coke: "Fire those people [the marketing executives]. Put them on a truck, and run them south. They're out there covering their asses." Vultaggio gloats about the fate of Snapple, once a proud independent like Arizona, that was swallowed and spit out by Quaker Oats and is now part of Cadbury-Schweppes...
...Lisa’s appointment is one piece of a long-term process for which everyone on the faculty bears responsibility. That sense of collective responsibility is, finally, the key,” Government Department Chair Nancy Lipton Rosenblum ’69 wrote in an e-mail...
...quite put a name to it. Odd but true, according to a study that will appear in the Journal of Consumer Research later this year. Researchers studied reactions to TV commercials with actors David Duchovny, Donald Sutherland, David Hyde Pierce and Willem Dafoe voicing pitches for Sprint, Volvo, Lipton and Qwest, respectively. The commercial watchers' prior attitudes toward the celebrity influenced how much they liked or disliked the brand, but surprisingly, the celebrity endorsements evoked stronger feelings for the brand when viewers weren't sure to whom the familiar voice belonged...
...NIRO: Yeah, with that guy, uh, Lipton. That's ... [Grumble.] Is it all right if I ... I ... arr ... Yeah...
...chado—Japanese for “the way of the tea.” While the concept of chado is simple enough—steep and pour—the varied details, customs and ceremonies make it a bit more complicated than just plopping a bag of Lipton into a cup of hot water. Tea was brought from China to Japan in 1191, and traditional ceremonies became popular in the 14th century. Chado has since spread to the far corners of the globe—including Cambridge...