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Word: liqueured (lookup in dictionary) (lookup stats)
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...produced a chic take on hearty fare - the root beer-braised short ribs are a must, as is the grilled chicken with kabocha puree and jalapeño. Cocktails run the range from classic to creative. Rose and plum liquors are used liberally in drinks like Broadway Rose (rose liqueur and sparkling wine) and Central Park (plum liqueur, vodka, mango juice and chili). But the most popular cocktails are the 57 martini, flavored with Grand Marnier, and the Big Apple martini, made with apple schnapps. Rarely have apples and oranges complemented each other so refreshingly...

Author: /time Magazine | Title: Bearing Fruit | 11/15/2007 | See Source »

...stone's throw from the old town center, a cluster of medieval buildings overlooking the lake and snowy peaks of the Rigi and Pilatus mountains. Winding pedestrian streets beckon with restaurants and tea rooms, where the local specialty is Zuger Kirschtorte, a sponge cake soaked in cherry liqueur and sprinkled with powdered sugar. You can try it at the Confiserie Speck--which is also a place where you might just spot Marc Rich...

Author: /time Magazine | Title: Business Class: Low Tax, High Life | 11/13/2007 | See Source »

...brand's marketing arm, says the brand's updated website--"more modern, colorful and informative"--helped bring about worldwide sales of a million bottles of Green, V.E.P. and Yellow, totaling $13 million. "Many professional sommeliers, bartenders and maître d's love to know the history of the liqueur," says Roget...

Author: /time Magazine | Title: Religious About Marketing | 3/22/2007 | See Source »

...fortune," says Roget--and helps run production automatically. The monks got hold of the recipe, originally a health potion, in 1605 but it was so complex they didn't master it for another century. The two monks at La Grande Chartreuse who are each privy to part of the liqueur's formula no longer need to spend their days at Voiron distilling the stuff. Instead, the technology allows the pair to oversee the process remotely via television monitors in their cells. The goal, says Roget, is not to boost production but rather to allow the monks more time for spiritual...

Author: /time Magazine | Title: Religious About Marketing | 3/22/2007 | See Source »

...monks didn't make it to the U.S. for the opening of a film about them called Into Great Silence. There is no product placement either. The liqueur and its producers--the Chartreuse monks, as they are called in France--are inextricably bound up in a mystery that not even Roget has cracked. "I'm totally in the dark about what I sell," he says. "They are very secretive, these monks...

Author: /time Magazine | Title: Religious About Marketing | 3/22/2007 | See Source »

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