Word: liqueured
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Word of mouth is the ultimate form of marketing. Which could be a little difficult if your most knowledgeable staff members have taken a vow of silence. The owners and producers of Chartreuse--a liqueur made from 130 herbs and plants--are Carthusian monks who live an ascetic life dedicated to prayer and contemplation at a monastery called La Grande Chartreuse, nested in the French Alps in Voiron, near Grenoble. Nevertheless, because the income generated by sales of the Chartreuse liqueur helps support La Grande Chartreuse and the order's other monasteries around the world, the business--privately and solely...
...March? boasts a breathtaking ground-floor food hall, La Grande Epicerie, tel: (33-1) 4439 8100. This is the place to procure everything from Alsatian foie gras and p?t?s to Breton sea salt and artisanal honey from Provence. Grab a top vintage or exotic aperitif in the wine-and-liqueur department, then head to the fresh-produce section for your pick of the juiciest Charentais melons, gourmet cheeses (200 types) and much more...
...ground-floor food hall, La Grande Epicerie, tel: (33-1) 4439 8100. This is the place to procure everything from Alsatian foie gras and pâtés to Breton sea salt and artisanal honey from Provence. Grab a top vintage or exotic aperitif in the wine-and-liqueur department, then head to the fresh-produce section for your pick of the juiciest Charentais melons, gourmet cheeses (200 types) and much more...
...bottle, Cézanne-inspired label and $30-a-bottle price tag--and seven years later sold it to Bacardi for more than $2 billion; in San Diego. In the 1970s, Frank sensed an unquenched niche in a more rambunctious market--college students--and began importing the near unknown German liqueur Jagermeister, sometimes compared to cough syrup. With the help of a cadre of pretty "Jagerettes," who poured free shots in bars, the brand soared in sales from some 500 cases in 1974 to more than 2 million last year...
...bottle, C?zanne-inspired label and $30-per-bottle price tag?and seven years later sold it to Bacardi for more than $2 billion; in San Diego, California. In the 1970s, Frank sensed an unquenched niche in the rambunctious U.S. college-student market and began importing the near-unknown German liqueur Jagermeister, sometimes compared to cough syrup. With the help of a cadre of pretty "Jagerettes," who poured free shots in bars, the brand soared in sales from some 500 cases in 1974 to more than 2 million last year...