Word: liquid
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...filthy rich and join the wealthiest 1% of the U.S. population. But less energy has been expended on assessing the attitudes of that fortunate demographic. The three market researchers behind this book are seeing The Millionaire Next Door and raising it $4 million. By interviewing 6,000 people with liquid assets of at least $5 million, they have written a comprehensive book that statistically defines this well-heeled group. You might not be one of them, but that doesn't mean you can't enjoy their peculiarities--or learn how to sell them something...
...normally sleepy docks jump to life. Teams of workers scramble over ships arriving mainly from Dubai, Bahrain and other points around the Persian Gulf to connect hoses for the flow of diesel, kerosene and gasoline. Old-fashioned gas-station tickers beside the ships clatter as thousands of liquid tons begin moving...
Edison had his lightbulb, Ford had his Model T, and Jan Vinzenz Krause has his spray-on condom. Inspired by the mechanics of a drive-through car wash, the German sexual-health educator designed a custom-fitting male contraceptive using liquid latex and some materials from a hardware store. "I felt a little like MacGyver," he says of building the contraption...
...Hence his idea for a spray-on condom. The prototype, which began testing last year, consists of a hard plastic tube with nozzles that spray liquid latex from all directions, much like the water jets in the tunnel of a car wash. According to Krause, there are numerous advantages to his spray-on condom. "The condom fits 100% perfectly, so the safety is much higher than a standard condom's, and it feels more natural...
...most serious problem with the design - which is what has kept the product off the market thus far - is that the latex takes too long to dry. Liquid latex currently takes two to three minutes to vulcanize, making it impractical. "For people to buy it," Krause says, "it needs to be ready in five to 10 seconds...