Word: liquidating
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Physicist Harris Goldberg wants to revolutionize the $1 billion tire-sealant business, but until that goal is realized, he will settle for tennis balls. InMat, Goldberg's seven-employee company in Hillsborough, N.J., regularly ships to Wilson Sporting Goods 55-gal. drums filled with an environmentally safe liquid containing 1-nm-thick sheets of clay. When the material coats the inside of a tennis ball, it traps air far more effectively than standard rubber alone and doubles the life of the ball. Wilson's Double Core, which made its debut more than a year ago, sells at a premium...
Baker and his team created a company called NanoBio. An $11 million Pentagon grant allowed the team to develop a cream that can penetrate and kill infectious microbes, everything from the fungus that grows on toenails to flu viruses to anthrax spores. The military version, called NanoDefend, is a liquid designed to decontaminate clothing and surfaces that have come into contact with anthrax, Ebola or smallpox. A creamy gel or goop, called NanoGreen, can be used by the military to decontaminate skin--and may eventually have topical and vaginal applications for consumers, according to NanoBio CEO Ted Annis. The firm...
Detection and analysis are also enhanced by small technology that is not strictly nano-scale. MesoSystems, a young but profitable firm, sells to fire departments handheld devices that collect biological particles 0.5 to 10 microns across--anthrax, for one--and preserve them in a liquid for identification. MesoSystems supplies Lockheed Martin with an air sampler it uses in its Biomail Solutions product, a biohazard detector in field testing at some federal agencies. MesoSystems made about $250,000 last year on revenues of $7 million and this year hopes to gross more than $10 million...
Consumers tend to be less price sensitive when buying health and beauty products and less attracted to private-label store brands than when they're shopping for, say, dishwashing liquid. And with many beauty products, "people are always willing to try something new," says Marc Pritchard, vice president of P&G's suddenly hot cosmetics division. Its Cover Girl and Max Factor lines are enjoying banner sales with the introduction of their Outlast and Lipfinity long-lasting lipsticks. Of course, the success of cosmetics and other beauty products depends much more on fashion and sex appeal than do sales...
...college, as many of his cohorts did. After studying history at Hamilton College in upstate New York, he joined the Navy, where he gained his first merchandising experience as a supply officer during the Vietnam War. He made his mark at P&G overseeing the successful launch of Liquid Tide in 1984, and made an even bigger impression during his three-year stint in Asia in the mid-'90s, building the company's now booming business in China almost from the ground up and resuscitating its faltering cosmetics business in Japan...