Word: liquidation
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...actually less dense than liquid water; an ice cube floats in a drink. "Nothing else does that--it's just crazy," said Wald...
Alberto Aquino Hernandez, 28, a truck driver for one of the area's smaller gas companies, had just arrived at the gas-distribution center operated by Petróleos Mexicanos (Pemex). "I was counting my cylinders of liquid gas when everything exploded," he said later. "The explosion knocked me off my truck. There was fire everywhere. I started running. My clothes were on fire, my jacket and shirt. My hair was on fire. Somehow I managed to smother the flames, and then a bus stopped and took me to a clinic...
...transportation dock and eases it slowly, stern-first, out into the basin. Then, his craft clear, Kaldefoss settles himself behind the huge, spoked steering wheel that dominates the Peckinpaugh's pilothouse and steers for the lock leading from the harbor to the Erie Canal, a 338-mile-long liquid highway that runs from Buffalo, on Lake Erie, all the way east to Albany on the Hudson River. "Well," says Kaldefoss in a voice still heavy with the cadences of his native Norway, "here we go again...
...friend who was closing down a restaurant donated the formidable bar as well as all the stainless-steel hardware that goes into the mixing of liquid fortitude. Some of the parishioners argued, when it came to decorating, that pictures of parish picnics would be nice, beaming up from beneath the epoxy on the surface. "No, no, no!" cried Reynolds. "We're going professional. No Mickey Mouse. No Coney Island." He hired a decorator and paid him $5,000. He hired a professional bartender, Bill Me Nichols, a man with 30 years' experience in the trade. And he applied...
Many failed efforts are simply misunderstood by consumers. When Heublein put its Wine and Dine dinners on sale in the mid-1970s (price: $1.35), buyers thought they were getting a macaroni dinner along with some wine to sip. The wine was actually a salty liquid intended for use in cooking the noodles. Trading on its success with infants, Gerber tried to market such grownup fare as beef burgundy and Mediterranean vegetables. The company's mistake was to put the food in containers that looked like baby-food jars. Gerber compounded its problem by labeling the product SINGLES. Later research...