Word: liquidations
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Dates: during 1950-1959
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...makers turn out both, in the hope of lowering overall production costs and gaining a more favorable reception for the manufacturer's name-brand products. In many cases the quality is exactly the same, but the price is lower. B. T. Babbitt, cleaning-products maker, markets its Glim liquid detergent to some distributors to retail for 69? per 22-oz. bottle. It also supplies them with the identical product under the Sparkle label to retail for 49?. But in many a private brand, the lower price reflects not only the dropping of advertising and research costs but a difference...
When each D.J. showed up, RCA Victor handed him $1,000,000 in "play money," but the scrip called for solid value. The D.J.s were supposed to increase their holdings by gambling and by making frequent trips to the company's "Hospitality Suite" where they could obtain liquid refreshments plus 5,000 "dollars" for every visit. On Memorial Day, in exchange for the play money, RCA Victor auctioned off a stereo set, a color TV set, 500 real dollars worth of clothes, a trip for two to Europe, and a Studebaker Lark to the highest bidders-and the bidders...
...gentleman was from the planet Venus. One thing led to another, and some time later a man from Mars and another from Saturn asked him in a hotel lobby if he would like to take a spin in space. The trip aloft included refreshments ("a small glass of colorless liquid") with an "incredibly lovely" blonde named Kalna and an equally lovely brunette named Ilmuth. It ended with a reassuring lecture up there from a great teacher ("No, my son, your world is not the lowest in development in the universe"). Thereafter, space-traveling George styled himself "philosopher, teacher, student...
...fuels of the space and atom age get more powerful, they also get harder to handle. Last week General Bernard Schriever, new chief of the Air Forces Research and Development Command, announced that liquid hydrogen, until recently hardly more than a laboratory curiosity, is being produced in considerable quantities as a rocket fuel. Liquid hydrogen is tricky stuff; it boils at minus 423° F., only about 37° above absolute zero. If it is not stored in elaborately insulated containers, it quickly turns to hydrogen gas, and a small amount of the gas makes a dangerous explosive mixture with...
...liquid hydrogen's virtues more than make up for its faults. When it is burned with liquid oxygen, the combination gives 40% more thrust than an equal amount of kerosene and oxygen. This improvement has a disproportionate effect on a rocket's efficiency, would more than double its payload...