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...boosters are mostly traditional throwaways, and the best parts of the shuttle will be cannibalized to build them. A mammoth new heavy-lift cargo booster will be assembled out of two of the shuttle's solid rocket boosters and up to six of its liquid fuel main engines. This would be used to put an unmanned lunar lander and a small upper stage rocket into Earth orbit. A smaller booster, made of a single solid rocket and a single liquid-fueled engine, would then launch the four-person crew in the command module. The astronauts would dock with the lunar...

Author: /time Magazine | Title: A Medium Leap to the Moon | 9/20/2005 | See Source »

When Machida became president in 1998, he wasted no time acting on his theory. Sharp, he knew, had long excelled at developing products featuring liquid-crystal displays (LCDs). It released the first mass-market LCD calculator in 1973, developed its first flat-panel LCD TV in 1987 and dabbled in LCD televisions throughout the 1990s. Building on that foundation, Machida moved LCD TVs to the forefront of Sharp's strategy. He spent heavily over three years on the design, manufacture and marketing of a new flagship TV brand dubbed Aquos, and his bet paid off. Launched in January...

Author: /time Magazine | Title: Sharp's New Focus | 9/19/2005 | See Source »

...soon marry. With a newfound robustness that he attributes to Lydia's love, Henry decides to chuck his studies and create an elixir to combat loneliness. He intends its curative powers to result from encouraging letters he includes with the product rather than any medicinal properties of the liquid. The remedy is only mildly successful, but it attracts a business partner, Quentin Driscoll, who envisions turning the sweet-tasting tonic into a bottled carbonated beverage...

Author: /time Magazine | Title: Books: Taking the Cola Cure | 9/18/2005 | See Source »

Writing fiction can cause hallucinations. In one that appeared before me last winter, I was 17 years old again, a nervous high school student with an overbite, wearing a paper bib around my neck and lying back in a large chair. After gargling with minty liquid, I opened my mouth wide and looked up, and looming above me, holding a gleaming metallic instrument, was Keanu Reeves. That was disconcerting enough, but even odder was the realization that we were not alone but were being watched by hundreds of moviegoers at the Sundance Film Festival in Utah...

Author: /time Magazine | Title: Movies: My Childhood, the Movie | 9/11/2005 | See Source »

...bits came from the so-called PAL ramp, a ridge of hand-sprayed foam designed to protect fuel lines from buffeting on takeoff ?EXTERNAL FUEL TANK The tank, 154 ft. (47 m) tall and 27.6 ft. (8.4 m) wide, carries 535,000 gal. (2 million liters) of frigid liquid oxygen and hydrogen fuel. It is covered by polyurethane-like foam that keeps the fuel cool, prevents ice from forming on the exterior and protects the tank from overheating during launch...

Author: /time Magazine | Title: Why NASA Can't Get It Right | 8/1/2005 | See Source »

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