Word: liquidly
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Dates: during 1960-1969
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...Procter & Gamble lays out a hefty $20 million per year to promote Tide, and Tide has captured 17% of the lucrative heavy detergent market. P. & G.'s Crest ($16 million for advertising) accounts for almost 33% of all toothpaste sales, Gleem for another 17%. Ivory Liquid ($8,500,000) has cleaned up 18% of all liquid detergent sales, Joy and Thrill another 12% and 8% respectively. Duncan Mines cake mix has 27% of the ready-mix cake market. Introduced only last fall, Head & Shoulders already accounts for 23% of all shampoo sales, thanks to the $12 million in advertising...
...series of rollers and then ground and polished to remove imperfections. The float process, devised by Alastair Pilkington, the company's production head and a distant cousin of the founder, produces better glass more simply and cheaply. In the process, molten glass flows onto the surface of hot liquid tin, acquiring a smooth, flawless surface as it floats, then is quickly cooled and hardened before it can be marred by touching any solid object. By reducing the steps in the production process, the method saves 30% of the ordinary cost of glassmaking...
...many people it seemed incredible that a man of Gilligan's experience could not have dealt with the boy without resorting to gunfire.*For two days after that, this notion seeped through the Negro districts of New York City like liquid dynamite. Negroes, long lacerated by the thousand painful shards of ghetto life, by emotions stirred in the civil rights movement, by their hatred for police, whom they regard as both oppressive and corrupt, were only too ready to believe that the Powell death was a case of deliberate murder. And "police brutality" became their battle...
Fiber glass used as insulation still accounts for 70% of sales, but the development of other products has been stepped up by the invention of a double-nozzle spray gun that shoots fiber and liquid resin simultaneously, thus creating an easy and inexpensive method of spraying fiber glass onto molds. One new product, in fact, almost wrecked the industry. Boats made of plastic reinforced with fiber glass became a quick success, and before long, dozens of boat companies were building them. The supply of fiber glass got so scarce that it had to be allocated while the firms rushed...
...instance, are transplanted three times before they are shipped to market. The success of the process depends on what the French call tromper I'huître ("fooling the oysters"), an ingenious method of making the oyster clean itself out and preventing it from "yawning" and losing its liquid when it is exposed...