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Physicist Harris Goldberg wants to revolutionize the $1 billion tire-sealant business, but until that goal is realized, he will settle for tennis balls. InMat, Goldberg's seven-employee company in Hillsborough, N.J., regularly ships to Wilson Sporting Goods 55-gal. drums filled with an environmentally safe liquid containing 1-nm-thick sheets of clay. When the material coats the inside of a tennis ball, it traps air far more effectively than standard rubber alone and doubles the life of the ball. Wilson's Double Core, which made its debut more than a year ago, sells at a premium...

Author: /time Magazine | Title: Nanotechnology: Very small Business | 9/23/2002 | See Source »

Baker and his team created a company called NanoBio. An $11 million Pentagon grant allowed the team to develop a cream that can penetrate and kill infectious microbes, everything from the fungus that grows on toenails to flu viruses to anthrax spores. The military version, called NanoDefend, is a liquid designed to decontaminate clothing and surfaces that have come into contact with anthrax, Ebola or smallpox. A creamy gel or goop, called NanoGreen, can be used by the military to decontaminate skin--and may eventually have topical and vaginal applications for consumers, according to NanoBio CEO Ted Annis. The firm...

Author: /time Magazine | Title: Nanotechnology: Very small Business | 9/23/2002 | See Source »

Detection and analysis are also enhanced by small technology that is not strictly nano-scale. MesoSystems, a young but profitable firm, sells to fire departments handheld devices that collect biological particles 0.5 to 10 microns across--anthrax, for one--and preserve them in a liquid for identification. MesoSystems supplies Lockheed Martin with an air sampler it uses in its Biomail Solutions product, a biohazard detector in field testing at some federal agencies. MesoSystems made about $250,000 last year on revenues of $7 million and this year hopes to gross more than $10 million...

Author: /time Magazine | Title: Nanotechnology: Very small Business | 9/23/2002 | See Source »

Consumers tend to be less price sensitive when buying health and beauty products and less attracted to private-label store brands than when they're shopping for, say, dishwashing liquid. And with many beauty products, "people are always willing to try something new," says Marc Pritchard, vice president of P&G's suddenly hot cosmetics division. Its Cover Girl and Max Factor lines are enjoying banner sales with the introduction of their Outlast and Lipfinity long-lasting lipsticks. Of course, the success of cosmetics and other beauty products depends much more on fashion and sex appeal than do sales...

Author: /time Magazine | Title: A Healthy Gamble | 9/16/2002 | See Source »

...college, as many of his cohorts did. After studying history at Hamilton College in upstate New York, he joined the Navy, where he gained his first merchandising experience as a supply officer during the Vietnam War. He made his mark at P&G overseeing the successful launch of Liquid Tide in 1984, and made an even bigger impression during his three-year stint in Asia in the mid-'90s, building the company's now booming business in China almost from the ground up and resuscitating its faltering cosmetics business in Japan...

Author: /time Magazine | Title: A Healthy Gamble | 9/16/2002 | See Source »

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