Word: liquids
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While some sheiks haggle like bazaar veterans for the extra half-percent interest that is paid for whopping deposits (top: 7%), a few devout Moslems refuse to accept any interest at all on their oil millions. In Beirut's amazingly liquid and fast-moving money market, the bankers quickly pump their funds into short-term loans at up to 12%, finance everything from Pakistani exports and Saudi imports to local ski resorts and new cars. They seek to combine security with the plump profits of quick turnover, shun long-term credits or collateral-free personal loans...
Robb now had what amounted to an artificial membrane. Just as the lining of the lungs blocks out liquid blood but lets oxygen in and carbon dioxide out, Robb's membrane was able to filter through its gossamer skin the tiny dissolved bubbles of oxygen-rich air from water without drawing any of the liquid with it. Robb's membrane works best in a tank or stream of running water, where bubbles of oxygen are plentiful to draw on. Then the artificial membrane can operate as a gill does when it filters oxygen into a fish...
...burns and recommended that the victim be rushed to West Germany for hospital care. But the Intourist travel bureau reported falsely that all flights were booked up, and it took two days to fly Schwirkmann out to Bonn, where it was discovered that he had been sprayed with a liquid form of mustard gas. Last week he was in serious condition but recovering...
...Procter & Gamble lays out a hefty $20 million per year to promote Tide, and Tide has captured 17% of the lucrative heavy detergent market. P. & G.'s Crest ($16 million for advertising) accounts for almost 33% of all toothpaste sales, Gleem for another 17%. Ivory Liquid ($8,500,000) has cleaned up 18% of all liquid detergent sales, Joy and Thrill another 12% and 8% respectively. Duncan Mines cake mix has 27% of the ready-mix cake market. Introduced only last fall, Head & Shoulders already accounts for 23% of all shampoo sales, thanks to the $12 million in advertising...
...disproportionately to sales until a new product gets to the point, as a P. & G. executive puts it, where "it brings home the duck to dinner." The success of this formula makes P. & G. confident that the unfamiliar products it is test-marketing today-Velvet Skin soap, Top Job liquid cleanser and The Max blue detergent tablet-will also become household words tomorrow, thanks to the power of advertising...