Word: liquor
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Dates: during 1940-1949
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...with puckish ears, he faintly resembled the cartoon personifications of Prohibition. His wife, Roxana, a W.C.T.U. member, attracted attention in 1930 with a recipe book of "Prohibition Punches," whose contributors numbered the wives of many high Washingtonians. One of Mrs. Doran's offerings was a mint julep without liquor. With the end of Prohibition, Doran became head of the Distilled Spirits Institute, resigned...
...this bad news for U.S. conviviality the W.C.T.U. abruptly suggested that present liquor stocks be converted into undrinkable commercial alcohol. Drinkers did not have to take the ladies seriously-converting present whiskey stocks would take too long...
Although there is an adequate liquor supply for a medium term war (warehouses bulge with enough to last four years), some changes in drinking habits are on the way. Both gin and blended whiskies will presently disappear. Straight whiskey alone will remain. A proposed $2-a-gallon Federal tax boost would end the sale of popular dollar-a-pint whiskies, forcing many to drink cheap beer and wine...
...enough alcohol to make a stiff cocktail and more than four gallons go into making a single synthetic tire, the U.S. will use 476,000,000 gallons of commercial alcohol next year, four times any pre-war year. Most of this huge increase will be met by the liquor makers, who have an estimated capacity of 435,000,000 gallons annually. If things go as planned, the liquor industry will supply the newly developed war alcohol market (rubber and powder) and regular alcohol producers will handle the ordinary market (plastics, lacquers, chemicals, anti-freeze...
...liquor companies lose nothing by this deal. Main reason: when they started commercial alcohol production last December they got OPA to boost prices from 24½ ? to 50½ ? a gallon. Results have been fine. Six months' profits of the four biggest distillers-Distillers Corp.-Seagrams, Hiram Walker, National Distillers, Schenley Distillers-jumped 40% to a smacking $14,814,000 after taxes. At the same time combined earnings of 290 bigtime U.S. industrials dropped 35%. Moreover, the liquor industry may get "vacations" from war work to rebuild depleted stocks. Otherwise it might be out of business after...