Word: liquored
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Dates: during 1930-1939
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Accordingly, the advertising watchword of the $2,000,000,000 liquor industry, sounded by Seagram's in the first weeks of Repeal and since echoed in the publicity of most of the big whiskey makers, is MODERATION...
...sentiment has not only survived Repeal but gives signs of flourishing. In the 31 States which permit local option, Drys succeeded in promoting 3,000 referenda in 1936 and winning half of them. Last week the House of Representatives of Kansas, one of the seven States in which hard liquor is entirely prohibited, passed a bone-Dry law prohibiting beer, and the Women's Christian Temperance Union has launched a drive for $1,000,000 with the avowed intention of restoring Prohibition before 1945. Distillers who remember that the Volstead Act was preceded by just such an accumulation...
...most graceful aspects of 20th-century industrialism is the practice of a trade group hiring an impeccable individual to sponsor it at the court of public opinion. Like baseball after the "Black Sox" scandal and the cinema following the Arbuckle case, last week the U. S. liquor business, acutely aware that it exists by sufferance, acquired a highly respectable front man. For a reputed $50,000 a year, William Forbes Morgan became a part of the Distilled Spirits Institute's "program for the enlargement of the scope of ... activities . . . with special reference to a broader policy of public relations...
...modern and efficient as the liquor trade is the aim of the Women's Christian Temperance Union's present $500,000 educational campaign. Last year it distributed a four-reel sound film entitled The Beneficent Reprobate in which appeared no drooling drunks or starving children but a frog named Elmer who passed out in a solution of 5% alcohol. W.C.T.U.'s national president is clever, plump, 65-year-old Mrs. Ida B. Wise Smith. An astute politician and public agitator, Mrs. Smith clicks off such anti-liquor statistics as the following: Rejections of insurance applicants for "heavy...
Died. Count Francisco Matarazzo, 86, "Brazil's richest man," Italian-born Sao Paulo industrialist; after brief illness; in Rio de Janeiro. The Matarazzo United Industries produce rice, starch, rayon, cotton, liquor, fish oil, fish meal, lipstick, face powder, sugar, motion pictures, vegetable oils, linseed oil, iron and aluminum products, castor oil, coffee, flour...