Word: liquored
(lookup in dictionary)
(lookup stats)
Dates: during 1970-1979
Sort By: most recent first
(reverse)
...PepsiCo deal involves hard as well as soft drinks. The company will import a whole bar shelf of Soviet liquors, including vodka, brandy, cordials and wine, which will be marketed by Monsieur Henri Wines Ltd., a PepsiCo division. Under an ingenious sales-incentive plan, the quantity of Pepsi allowed in Russia will be tied directly to the sale of Soviet potables to Americans. In effect, sharp Soviet traders found a way to get an aggressive American firm to push their liquor hard. PepsiCo officials are also pleased, since U.S. products have high prestige in Russia and sell almost instantly...
Americans will spend close to $2 billion on wine this year, twice as much as in 1968. The growth in wine consumption is outpacing that of hard liquor and beer, though Americans will spend ten times as much on those beverages combined as on wine. This year a U.S. adult will drink an average 2.4 gallons of wine; that is still quite a few sips behind such iron-livered veterans as the French (29 gallons) or the Italians (30 gallons), meaning that the U.S. industry still has plenty of room to grow. Last year alone, retail wine sales rose...
...discovering that there is nothing wrong with self-satisfaction." Hugh Johnson, a British writer who belongs to that newly prominent group of taste arbiters, the professional wine critics, takes a less cosmic view: "Wine needs no apology. It is one of the good things of life. While hard liquor is drunk for its effect, wine is drunk patently for pleasure...
...mail-order marketing of gift wines with personalized labels. Some of the best California wines-Heitz, Ridge, Hanzell, Oakville-are in such short supply that they cannot be bought by out-of-staters unless they place a special order well in advance and take delivery at a local liquor store...
...brothers prospered steadily but were small-time wine makers until 1940, when they acquired bottlers in Los Angeles and New Orleans and attempted nationwide marketing for their early sherries and muscatels. They recruited their own salesmen and instructed them to see that their product gained a prominent position on liquor-store shelves. The salesmen's zeal gave the company a reputation for ruthlessness. Some oldtimers say that teams of Gallo men would stride into a store and tough-talk the proprietor into keeping competitors' wine on less visible shelves. Others insist that Gallo salesmen merely used economic incentives...