Word: liquored
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...that's pretty much what Diageo, Smirnoff's parent company, is doing to get TV exposure. To protect minors, the networks don't accept hard-liquor commercials, so Smirnoff, one of the world's top vodka makers, started its own brand of malt drink with Smirnoff Ice, which is deemed fit for the airwaves. Many other distillers are touting their flavored malt beverages to go up against the beer companies--and get exposure. Drinks such as Bacardi Silver, Captain Morgan Gold (also by Diageo), Jack Daniel's Hard Cola, Skyy Blue, Sauza Diablo, Smirnoff Ice and Stolichnaya Citrona contain...
Since Smirnoff Ice's launch in early 2001, "malternatives" have captured 4.5% of the $8 billion beer market. But industry analysts say the new brands are aimed in part at getting the hard-liquor logos on TV. "A great deal of the advertising frenzy is the ability to put the company name out," says Tom Pirko of BevMark, a California beverage-consulting concern. "In a sense, the drinks are impostors." James Thompson, marketing vice president for Diageo, denies any such motivation. He says the ads simply target consumers thirsty for the next new flavor. He estimates that malternative brands will...
...Candy Is dandy But liquor Is quicker...
...effort by the aforementioned booster, the doyen of the Hyannis Main Street Business Improvement District and Hyannis’ leading Babbitt, cannot reconcile the Kennedy Compound with the homeless camp, the lobster-wielding old salt with the shuffling transient and the undulating sand dunes with the drifts of tiny liquor bottles that sanitation workers shoveled into dump trucks in mid-July. The homeless camps hurt the tourist industry; the homeless camps...
...tour groups eager to take in the rich heritage of their national past. They're easy to recognize by their name-brand sneakers and identical baseball caps. Guesthouses along the Yalu are routinely booked up, and Korean restaurants are rowdy late into the night, the soju (a traditional Korean liquor) flowing like the Yalu. The South Koreans come too, to get a rare glimpse of the forlorn North. To do that myself, I hired a moped-and-rickshaw hybrid for a tour of the sites, culminating with a trip out to the Chinese border post. The guard in charge collected...