Word: liquoring
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Dates: during 1950-1959
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Suds Rosa. In Port Arthur, Ont, where it is illegal to drink beer in a licensed beverage room unless seated, the provincial liquor licensing board clapped a four-week suspension on the Vendome Hotel when inspectors saw waiters serving beer to customers who had fallen off their chairs...
...WOMEN IN LIQUOR ADS, long banned voluntarily by distillers to soothe drys, are okayed under new agreement by advertisers. First ads with women will probably show up in January...
...Coop argued that selling liquor might "cast reflection not only upon the Society but the University community as a whole." This may well be, but such prudery is rather out of place in the latitudinarian atmosphere of Cambridge. Closer to the real point was the statement that dispensing redeye to the populace might lead to "untoward incidents...
Untoward indeed would be the incidents resulting from the Coop's becoming a cut-rate liquor store. The dangers inherent in making large quantities of intoxicating beverages available to the masses is quite as obvious as the inadvisability of serving firewater to Indians. Uncouth and boorish fellows are partially restrained by the high prices set by the international liquor cartel and the tax policy of the Federal government. Anything done to disturb this delicate balance would unleash nightmares of drunkeness and debauchery such as are seldom seen, even in Cambridge...
...another reason dictates the wise policy the Coop has chosen. To sell cheap liquor, a co-operative society apparently must put its own label on the goods. The repugnance of being served a hooker of Old Co-operative Rotgut is matched only by the nausea which would be a certain aftermath. Even supposing the Coop could stock a line of palatable intoxicants, one would still object to unfamiliar and untried brands. In opening a Budweiser, one knows what he is getting into. But who dares guess what would go into a Pale Bundy...