Word: liquoring
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Dates: during 1950-1959
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Through its 61-year history as the Curtis Publishing Co.'s teetotaling companion of U.S. families, the Saturday Evening Post (circ. 5,731,138) has barred editorial approval of drinking in any form, and flatly banned liquor advertising. So set against rum was Satevepost Editor George Horace Lorimer (1899-1936) that he once ordered the glasses brushed out of a story illustration of a cocktail party, leaving the pictured guests with their poised hands mystifyingly upraised. More tolerant under Editor Ben Hibbs, the Post nevertheless sought no business from the nation's third largest (after automotive, food) advertiser...
...that shoots soft bullets. How about a duel with Genevieve to see who can draw the fastest? Often such gimmicks are the bright spots of a show (a mechanical fish-eating fish was brought back for numerous encores, as was a pair of "binoculars" that were actually half liquor flask). But tonight Paar is not in the mood. "I need a show," he snaps...
...Beat 'Em . . . In High Springs, Fla., ex-Mayor Juanita Easterlin, who last year campaigned unsuccessfully for re-election by charging that enforcement of the state liquor laws was lax in her area, was arrested as the ringleader of a big-time moonshining operation...
...would believe you can run a newspaper this way," muses Expatriate Berrigan. "But it's the most satisfying work I've ever done." Last week, as he patched up staff quarrels over slugs of mekong (raw, locally made liquor), Berrigan could take consolation from the fact that the World was at least regularly in the black, would soon move into new quarters equipped with two secondhand typesetting Monotype machines...
...James. Those People who hang around Schoenhof's in the day-time and well-lit Wigg windows at night (in this sublimating summer age), who scrawl bits of free verse on toilet paper tissue and pursue the Muse enthusiastically. Like the grimy fellow who whispered over his Haffenreffer malt liquor: "How could James know about life? You heard about the bicycle accident he had when he was young? Well...