Word: liquormen
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...Legal liquormen blame the moonshine boom on high taxes. When the tax was raised from $9 to $10.50 a gallon last November, the Government hoped to collect an additional $200,000,000; instead, the increase has been piddling. The industry thinks the high taxes have taken some legal buyers out of the market, shunted many more to cheap moonshine...
...kinds of inequalities. States with local liquor control compounded the confusion; 13 of the 17 liquor-monopoly states have instituted rationing. Thus the per capita quota runs from a pint a week in Virginia to as much as two quarts a day in Vermont. But, on a national basis, liquormen figure that U.S. stocks of domestic whiskeys (404,000,000 gal.) will last for about three sober, 70% years, leave another year's supply aging for the peace...
...outlets and a sales organization throughout the land, has been recapitalized and staffed up. ready to move whiskeys and whatnot from warehouses via retailers to sideboards as none of the distillers or importers except perhaps Schenley is yet prepared to do. After the stampede is well begun, as all liquormen are beginning to realize, the real money will go to the ablest sales organizations, just as it does in the modern motor industry...
...about 100,000,000 gal. which it would dearly love to sell in the U. S. The big hurdle is a $5-a-gallon tariff which will probably be upped to stimulate domestic grain consumption. DCL, like Bacardi, has taken its time about the U. S. market, has kept liquormen with their tongues hanging out over who was to sell Johnny Walker, Haig & Haig, Dewar and Gordon gin. The assignment of only two brands was definitely known so late as last week: Black & White to National Distillers and Johnny Walker to Canada...
Demon, The new liquor business is not a rebirth of the old. Clearing the two is more than Prohibition. The War and post-War period so rusted the old machinery that even the base castings had to be scrapped. Liquormen know they will be exposed to fierce public criticism. What got under their skins at the code hearings last week was Washington's bland assumption that they were totally incapable of selfdiscipline. They were convinced that, if given a chance, they could push whiskey into a respectable place high in big business circles. Seton Porter and his associates were...