Word: liquormen
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Dates: during 1930-1939
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...outlets and a sales organization throughout the land, has been recapitalized and staffed up. ready to move whiskeys and whatnot from warehouses via retailers to sideboards as none of the distillers or importers except perhaps Schenley is yet prepared to do. After the stampede is well begun, as all liquormen are beginning to realize, the real money will go to the ablest sales organizations, just as it does in the modern motor industry...
...acquired a distributing unit and with it three capable whiskey men all named Jacobi, he organized Schenley Distillers Corp. He sold $3,000,000 of stock to the public through the banking house of Lehman Brothers, had himself commissioned a Kentucky Admiral and began to expand in earnest. All liquormen regard the Schenley management highly. They were all born & bred to the business, and excitable, aggressive Lewis Rosenstiel knows precisely what he is up to. Schenley will cross the line with about 5,000,000 gal. which entitles it to one-fourth of the total business and the rank...
After months of jockeying and no little cursing, legitimate liquormen last week sought to hold the positions they had achieved. Square in the front rank were the whiskey men-Seton Porter of National Distillers with more than 50% of all U. S. whiskey in his saddle bags; Lewis Rosenstiel of Schenley Distillers with about 25% and the cream of the imported liquor agencies; the Thompson family with their huge distillery at Owensboro, Ky.; Emil Schwarzhaupt who quit National Distillers to branch out for himself in Bernheim Distilling Co. and who last week shouldered forward by purchasing at government auction...
...about 100,000,000 gal. which it would dearly love to sell in the U. S. The big hurdle is a $5-a-gallon tariff which will probably be upped to stimulate domestic grain consumption. DCL, like Bacardi, has taken its time about the U. S. market, has kept liquormen with their tongues hanging out over who was to sell Johnny Walker, Haig & Haig, Dewar and Gordon gin. The assignment of only two brands was definitely known so late as last week: Black & White to National Distillers and Johnny Walker to Canada...
Demon, The new liquor business is not a rebirth of the old. Clearing the two is more than Prohibition. The War and post-War period so rusted the old machinery that even the base castings had to be scrapped. Liquormen know they will be exposed to fierce public criticism. What got under their skins at the code hearings last week was Washington's bland assumption that they were totally incapable of selfdiscipline. They were convinced that, if given a chance, they could push whiskey into a respectable place high in big business circles. Seton Porter and his associates were...