Word: lisa
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Dates: during 1980-1989
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...Jobs got Mac because it was a small group. Scott and Markkula thought it would keep him out of their hair and he wouldn't bother the Lisa people...
...engineers and programmers were stirred by Jobs' aggressive style. Says Mac Programmer Andy Hertzfeld: "Steve said, I'll get this team that will make a cheap computer and blow the Lisa team off the face of the earth.'" Jobs recruited some veterans of Apple's early days and bet John Couch, then head of the Lisa division, $5,000 that Mac would beat Lisa to the shop window...
During 1981 and 1982, while engineers and programmers labored over the Lisa and the Mac, the competition that developed between the divisions sometimes verged on fratricide. At one point a pirate flag flapped above the Mac building as an expression of battle. The Mac team was often condescending about the quality of Lisa and thought the bureaucracy in the larger division resembled that at a large corporation like IBM. Until early last year, the two computers, though superficially similar, might have been developed by separate companies. Programs written for one would not run on the other, and the mice...
Sculley's most important task was to untangle Apple's line of computers. He compressed development timetables for the production of cheaper and more expensive spin-offs of the Apple He computer. He has also pushed work on a series of Lisa products and has tried to make them compatible with Mac. The new Lisas, which range in price from $3,495 to $5,495, will run programs written for Mac. The pace has taken its toll. Complains one Apple staffer: "People are working their buns off. It's difficult to see straight...
...represents a conclusive personal victory for Jobs in the battle of office politics. The final proof is that the company's Lisa and Mac divisions will soon merge, and he will take over as head of the combined group. But now the Master of Mac must wait and see whether the public approves his bold machine...