Word: list
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Dates: during 1990-1999
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...very excited about it," said Geoffrey A.Fowler '00, editor-in-chief of Diversity andDistinction, which spent several years on awaiting list for an office before being givenspace this year...
...important, however, that we recognize when we are being targeted by an advertising campaign, and few have been looking at the Modern Library's list in this light. Random House has been successfully keeping up the illusion that the 100 best list is a real news story by encouraging groups to respond with their own revised lists. The Radcliffe Publishing course, full of young professionals about to enter the field, took on that particular task. The Radcliffe group did a laudable job, even managing to sneak Winnie the Pooh in between Heart of Darkness and Their Eyes Were Watching...
Most interesting, perhaps, is the "people's choice" list on the Modern Library's Web site. Random House has been allowing those who pass by its Web site to cast their own votes for the 100 best, and the results are quite bizarre. Though John Q. Internet has kept The Great Gatsby and The Sound and the Fury in the top 50, he's also added Starship Troopers and several works by Stephen King. Four works in the top ten are by Ayn Rand. Number one, Atlas Shrugged, has received many more votes than the first non-Rand entry, Battlefield...
...reaction it gets in order to keep the novels in the spotlight and on the shelves. The company even offers certain deprecating comments on its Web site as evidence of all the controversy it has sparked. Though the New York Times says that "the streets will be littered with lists like this when the millennium comes, and when the millennium goes they will be swept into piles and forgotten," others put a more positive angle on the spats sparked by the list. Alain de Botton says, quite poetically, that "in disagreeing with the judges' choices, we define our own identities...
...succeeded financially too. In August, when the list first appeared, Ulysses, Brave New World, Lolita and The Great Gatsby were all among the top 10 paperback bestsellers on Amazon.com, and the new paperbacks, with their admittedly attractive covers and layout, should bring in a handsome profit. Thought I expected the list to increase the popularity of the books for a short while, I find it remarkable that the public is quite so impressionable to a media stunt. As for myself, at least I know that only I can choose the books that I like, and that Harry Evans...