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...divorce gift list isn't just about stocking the new bachelor (or bachelorette) pad with cool stuff; it's also about making a fresh start. And not having to dig out that makeshift milk crate coffee table from your old college days...
...Setting up a divorce gift list is simple. Customers book an appointment at a store to pick the items they think they'll want in their new place, with or without some help from the staff (a divorce registry specialist, if you will). Afterward, the selections are posted online for family and friends to browse and buy. Based on market research, Debenhams expects most divorce gift list recipients to be men, for the simple fact that more women tend to remain in the marital home after a breakup, especially if the couple has children...
...trend has triggered a heated response from family advocacy groups. Norman Wells, director of the Britain-based Family Education Trust, says the Debenhams gift registry deliberately glorifies divorce, something he says could have been avoided had the chain devised a more generic "setting up new home" gift list. "This smacks of a cynical attempt by a high street chain to cash in on the misery of people whose marriages have come under pressure," Wells says...
...Attridge disagrees. "We're certainly not encouraging divorce," she says. "I don't think there's anyone who's going to get divorced just so they can have a gift list." Retail experts don't see anything wrong with it either, saying the chain is just capitalizing on an untapped demographic and responding to customer demands. "Divorce is a sad fact, but it is a fact and any good retailer is always looking for new opportunities and innovative services and products they can offer," says Richard Dodd, a spokesman for the British Retail Consortium. "Clearly, we've got a retailer...
...Some recent divorcées also see a benefit to the service. Elizabeth Blessitt, who recently divorced her husband of 11 years, says a gift list could have come in handy when she was moving out on her own in Texas. "I was separated for nearly eight months before fully moving my things from our old apartment, so there were a lot of things with memories attached that I just either threw out or left behind," the 33-year-old says. Blessitt ended up purchasing new towels and linens when she moved into her new place, as well...