Word: listenability
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...Listening to a song on an iPhone is a quick, simple process: open Apple's iTunes music player and select the song you want to hear. That's it. But to listen to a track that isn't in your iTunes library - say you just have to hear Billy Joel's "Piano Man" right now - takes a little more time and effort. You have to get on the Web, go to the iTunes Store, find the song you want, pay for it and download it - maybe deleting another song first, if your memory is full - all before...
...Spotify has its way, though, iPhone owners will no longer be slaves to iTunes, song-by-song payments or finite disk capacity. Last week the Swedish company behind Spotify's streaming music provider announced plans to release a free iPhone application that will let users listen to songs played directly off of its online service, with no need to download. That would give iPhone users instant access to any of Spotify's 6 million songs, without taking up precious memory space - way more than the maximum 7,000 tracks that a 32 GB iPhone can hold. Songs can also...
...available to everyone, only those who opt for the premium service, which costs $15 a month for unlimited streams (the same amount buys you about 15 songs from the iTunes Store), access to prereleases and better audio quality than the free service, which forces users to listen to ads after every few songs. Spotify says it can't reveal exactly how many of its members are currently using the premium service, but spokesman Jim Butcher says recent developments, such as the CD-quality streaming, are driving uptake. (See top iPhone applications...
Spotify hopes to have its new application available on the iPhone within the next few weeks. The trick is getting Apple to approve an application that some observers see as a potential challenger to Apple's own iTunes music player, which iPhone owners use to listen to their downloaded tunes. "Apple has made it clear in the past that iPhone apps should enhance the experience, not compete with its core functionality," says Mark Mulligan, a London-based analyst with Forrester Research...
...Spotify helps streaming catch on and music fans get used to the idea that they can listen to any song they want whenever and wherever they want, what will happen to music ownership? Why bother clogging up your disk space when every track you can think of is just a few clicks away...