Word: listened
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Dates: during 1940-1949
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...Schwerin uses no by-gosh or by-Gallup polling system. Each Tuesday and Thursday evening, he fills an NBC studio with 300 listeners. Most of them come because of the free tickets, but many show up to speak their minds about radio. First they are screened to match the particular program's national audience. (Says Schwerin: "There is no such thing as a typical radio audience.") Then they listen to programs, recording their reactions on a tab sheet. About every 30 seconds they check the "good," "fair," or "poor" column. After Jan. 1, testers will use a mechanical gadget...
There's a lot of difference between the spoken and the written word, and if you don't believe it go listen to one of the genial, not-too-soft-spoken gents who make their living beating the drums for college football teams around the countryside, listen to them talk and go off by yourself and read one of their effusive press releases. You wouldn't think the man was talking about the same bunch of pigskin pushers...
...like one of Jimmy Durante's jokes," Petrillo grinned. "Jimmy says, 'Fellows listen to this here indignunt telegram I sent Putrilluh. I sure told him off. It reads Dear Mr. Putrilluh: Quote. Unquote...
...radio had taken first the works of Tchaikovsky, then of Chopin, strung puerile words to them, given them everything from a boogie beat to a lush 150-piece orchestral overcoating. What had been most melodic in Tchaikovsky's Fifth be came the most banal, and no steady listen er of radio could hear the Romeo and Juliet overture without trying to banish Our Love from his mind...
...think the critics of soap opera are the people who don't listen all the time. You can't get anything out of one broadcast. Why heavens, it takes me six months to build up a character. But when she's built, my listeners will go through thick and thin with...