Word: listener
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Although anecdotes abound, it is impossible to know exactly how many people listen to the station and the demographics of the listenership. WHRB does not subscribe to Arbitron, a marketing research firm for international media that gathers and publishes information about audiences and their preferences...
...only concrete statistics pertain web-streaming, the newfangled way to listen to the radio online. According to WHRB’s General Manager, Kenneth D. Schultz ’07, over 15,000 streams were launched through their website last month for a total of 12,000 hours. During “Orgy Season” last January—when the various programs showcase the works of specific composers, groups, or artists—the tally reaches 17,000 hours...
...definitely been to clubs and bars like the Enormous Room in Central Square and have had hip-hop DJs as well as Grad Students tell me they listen [to TDS],” he writes...
...underground rock program, has an opinion about the station’s mission that is as large (but not nearly as fuzzy) as his wildly-unkempt hair: “All the departments have the same goal: to play music geared to a niche…to have people listen to good music that they won’t hear somewhere else...
Looking at the program guide, however, the overwhelming amount of classical music is probably enough to scare off a large percentage of college students who are seeking some palatable pop, and will probably listen to their iTunes instead...