Word: listenership
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...idea was to multiply our listenership by, in a sense, joining forces,” said Heffner, who will host the special along with Markus R.T. Kolic...
...Media Life Magazine that “Neither the diary nor the PPM measures attentiveness.” In fact, PPM data has only reinforced how little we pay attention to the radio. Philadelphia saw nearly all of its stations roughly double in size in terms of total listenership, according to Arbitron, but listeners were also shown to be much more flippant, changing stations very frequently.So while Arbitron’s head is certainly in the right place, the art of people-counting in radio land is a long ways from being perfected. If anything, PPMs have only confirmed...
...artists that have never gotten airplay before." Indeed, most music released every year is never heard on terrestrial AM and FM radio, with most songs on corporate-owned stations coming from Top-40 and other similar blockbuster acts. As a result, over the past five years Internet radio listenership has grown to almost 30 million, said Ohio Rep. Steve Chabot, the ranking Republican member on the Small Business Committee...
...whole station because it brings new, vibrant music that is innovative right at this moment,” says Shirley L. Hufstedler ’07, one of the program’s DJs. “It will add a whole new element, a whole new listenership.”The in-studio project is one that has come a long way from its humble beginnings.WHRB was already airing occasional in-studio performances prior to the new program. Then, a year and a half ago, Record Hospital invited Daniel Striped Tiger for an in-studio performance. However, the station...
...switch to FM broadcasting so that it could reach a wider audience and provide better service to the University. But the changes that began in 1956 grew beyond anything the original WHRBies could have imagined. Today, the station doesn’t look to the student population for its listenership, and fills a niche that doesn’t appeal to many on campus. But WHRB has listeners all over the greater Boston area, and the very idea that the station could find listeners outside of Harvard’s bubble was made possible by the first tentative steps toward...