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...Because the Universe Is Random and Senseless. The alternative to summing up the year in any field with a big list is weaving its elements into some grand what-it-all-means theory. But sometimes life is just one damn thing after another. And so are lists: they impose order without making false connections. On a Top 10 list, apples and oranges live together in juicy harmony...

Author: /time Magazine | Title: The Power of 10 | 12/13/2007 | See Source »

...Remember (and to Forget). This is a hype society; we're constantly focusing on the next thing, the new thing. The year-end list is our single chance to pause, to see what held up over time--and to note, by omission, what we got overexcited about. Remember Evan Almighty? Well, neither do the Top 10 movie lists...

Author: /time Magazine | Title: The Power of 10 | 12/13/2007 | See Source »

...Because Life Is Short. In the end, a list is about one thing: the person who wrote it. Making a list is like making a mix CD for a crush; you do it in the hope that if someone sees what you believe matters and is great in the world, he will see to your core and know who you are. Lists are a means of asserting identity, saying "I was here"--especially at the end of the year, when we reminisce about time past and think about how much time we have left. While we are still around...

Author: /time Magazine | Title: The Power of 10 | 12/13/2007 | See Source »

...billion sales of beverages outside the U.S., politics loom large for American companies in the Middle East. Pepsi and Coke have been in Arab markets for decades. Under pressure from Jewish lobby groups, Coca-Cola opened in Israel after 1966 and was slapped on an Arab boycott list from 1967 to 1991. Pepsi opened in Israel only in 1992, after the boycott was lifted, giving rise to the often-repeated slogan in the Arab world that "Coke is for Jews, Pepsi is for Arabs." Pepsi didn't escape unscathed. It's been a victim of rumors tying it to Israel...

Author: /time Magazine | Title: Soft Drink Fizz Goes Flat in Gaza | 12/13/2007 | See Source »

...money, earned by a small percentage of the populace, and that it is money that could surely be better spent. But given the average price of attending a private school it is hard to argue against any sort of financial aid. Then, on an open-list, I read a seemingly valid argument against giving such aid to the upper middle classes. The argument goes something like this: Families earning $180,000 per year with long-term spending habits that don’t include saving (presumably because they are conspicuous consumers), are going to be effectively subsidized by Harvard under...

Author: By Robert G. King | Title: Aid for the Affluent | 12/13/2007 | See Source »

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