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...foray into viral fund raising a few weeks ago with the launch of Club 44, which seeks to build low-dollar fund-raising networks of young women excited at the prospect that the 44th President may be the first female one. John Edwards, who claims that his fund-raising list numbers about 100,000, has been holding "Small Change for Big Change" events around the country, with tickets selling for as little as $15. He routinely whips out his cell phone at campaign rallies and asks people to punch in a short code, along with the word today. "Gotcha...

Author: /time Magazine | Title: Obama's Viral Marketing Campaign | 7/5/2007 | See Source »

...took to buy the pie ingredients, which made it a highly efficient way to raise money. By comparison, Trippi says, a direct-mail solicitation can easily run into hundreds of thousands of dollars once a campaign has paid for the cost of buying a mailing list, high-quality paper stock, personalized laser printing and postage...

Author: /time Magazine | Title: Obama's Viral Marketing Campaign | 7/5/2007 | See Source »

...ignore the crushing guilt of being a bad tourist: Why haven’t I taken advantage of my time here? Why am I merely holing up at the house with my 300 book-long summer reading list and enough food to feed a small country? It should be a minor guilt to combat: lazy Saturday mornings in the backyard hammock with a lime popsicle, a tattered Woolf, and a thick Dostoevsky hardly constitute a squandered summer...

Author: By Grace Tiao | Title: Leftover Guilt | 7/5/2007 | See Source »

...there's been a change in attitude toward love and marriage. Previous generations of women made their barter as much around the need for male protection and financial help as affection. And if at some point the sizzle went south, well...But women today have a very different wish list from their mother's. "My single friends have their own life and money to bring to the table," says Sarah Jessica Parker, the star of Sex and the City. "It's the same as the characters on the show: my friends are looking for a relationship as fulfilling, challenging...

Author: /time Magazine | Title: Who Needs a Husband? | 7/5/2007 | See Source »

Since launching two weeks ago more than 1,000 people have created profiles on the site. A brief survey of a few shows that most people still list religion and caste details as well as whether they are vegetarian or "non-veg" (as carnivores in India are known) and whether they have kids or not. Though some Indian commentators have suggested that divorcees are less worried than other Indians about religion and caste when searching for a mate, Pahwa says his gut feel is they may "care as much - maybe even more, especially if they've had a bad experience...

Author: /time Magazine | Title: Divorce and Remarriage — Indian-Style | 7/5/2007 | See Source »

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