Word: listing
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Dates: during 1960-1969
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...shake up the U.S. auto market well into the 1970s. This week Ford plants in St. Thomas, Ont., and Kansas City, Mo., begin turning out lacocca's "hell of a good buy." It is the much-trumpeted Maverick, first of Detroit's new line of small cars. List price of the Maverick...
...Eclectic Car. In all the planning, the primary goal was to build a car that would list for less than $2,000. To do that-and still allow dealers a reasonable 17% profit (v. the usual 21% to 25% markup)-Ford had to pare the tooling costs. So it built an eclectic car. Maverick owes its front suspension to the Mustang; the steering gear comes straight from the Fairlane; the standard 105-h.p. six-cylinder engine and the rear axle were borrowed from the Falcon. Even so, Maverick's development costs added up to a hefty $71 million...
Plenty of hard compromises had to be made on the Maverick. Anything that added to style, size or performance raised the list price. In the fervid debates among Ford's engineers, stylists and cost accountants, lacocca was the final arbiter. The accountants wanted plain gray upholstery; lacocca ordered bright plaids, though the decision increased the price of each car by several dollars. He ordered the body made wide enough so that six passengers could squeeze in in a pinch. "I could have taken a slice down the middle of that car, maybe three inches, still gotten four people...
...also, Mr. Horowtiz, another signer of the letter, does not remember discussing the required pro-seminar with the CRIMSON and saying, "nobody likes the course, it's very abstract and very general." Whether the students' suggestions that they be allowed to help write the syllabus and choose the reading list constitutes a "complete overhaul" of the course is, of course, open to debate. Surely Miss Kyle, a third signer of the letter, remembers saying Monday night that "the consensus of the meeting was that the required courses be made much more flexible...
THREE of Wolff's proposal will necessarily run into financial problems. Because they require additional funds, they must either take funds away from other parts of the Faculty budget or else fall low on the list of Harvard's financial priorities...