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That's because many believe gracing a Madden NFL box is the surest path to the inactive list. Since announcer John Madden first ceded the cover of his eponymous game for the 1999 edition, one of the NFL's quirkiest subplots has been the "Madden Curse," which appears to leave the game's cover boys injured or ineffective the following season. "The jinx thing bites us every year," Chris Erb, a marketing director for the juggernaut video game, said in 2007. "I haven't told this to people, but I've got a bottle of champagne in my office that...

Author: /time Magazine | Title: The Madden Curse | 4/27/2009 | See Source »

...will you buy a record you love? The logical answer is once, since CDs and MP3s are all but indestructible, but logic has never had much to do with love or the record business. This year in particular, the industry is banking on the absence of logic. Scan a list of 2009's major releases and you'll discover almost as many reissues - repackaged classics with improved sound or added tracks - as originals. You may not be tempted by Lenny Kravitz's Let Love Rule 20th Anniversary Deluxe Edition or Average White Band's re-pressed Cut the Cake - generally...

Author: /time Magazine | Title: Old Music, New Package: Will You Buy It — Again? | 4/27/2009 | See Source »

When describing exactly what he makes, Patrick cribs from a well-known ad campaign: "We don't make the products you buy. We make the products you buy better." Most yarn spinners, says Patrick, "will supply you with a list of yarns and say, 'Here's the prices.' We haven't tried to be everything to everybody in one market. We focus on partnering with our customers to engineer products and services to keep their product line innovative and profitable. Our approach is, 'Here are our capabilities. This is our expertise. Where can we be of assistance...

Author: /time Magazine | Title: Spinning a New Strategy | 4/27/2009 | See Source »

Lewis has just published a new novel, The Secret, set in the idyllic village of Bird-in-Hand, which debuts on the New York Times paperback best-seller list April 19 at No. 10. Spurred by her success - and that of best-selling authors Cindy Woodsmall and Wanda Brunstetter (whose new book, A Cousin's Promise, is set among the Amish in Indiana) - more than a dozen other Christian-romance novelists are eschewing Sex and the City-type story lines for horse-and-buggy piety. "There still isn't enough inventory," marvels Avon Inspire's Cynthia DiTiberio, who edits Shelley...

Author: /time Magazine | Title: Amish Romance Novels: No Bonnet Rippers | 4/27/2009 | See Source »

...defender of traditional definition of marriage, told TIME recently. "If so, it will expose a great divide over the authority of the Bible among many Christian churches and denominations - perhaps in a way exceeding any other issue." (Check out the story "What If You're on the Gay 'Enemies List...

Author: /time Magazine | Title: Will Gay Marriage Pit Church Against Church? | 4/26/2009 | See Source »

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