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...states that DTC commercials must present a "fair balance" of the benefits and side effects of a drug, but it's obvious most don't. Drug ads are, not surprisingly, meant to sell products, not scare consumers off, so they're notorious for careening quickly through the obligatory list of the medication's risks. Even Saturday Night Live has mocked this technique, with its own commercial for a fake birth control pill, Annuale - a spoof of a real drug ad for Seasonale...
...commonly understood by psychologists - and ad makers - that if a person is presented with a list of things, he or she is more likely to remember items at the beginning and at the end of the list than items just past the middle. For example, if you are asked to hear, then recall, a list of 10 foods, chances are best that you'll forget the sixth, seventh and eighth foods. So, while drug makers abide by the law and present important side effect information, it's no surprise that they nearly all follow the same format: putting benefit information...
...went nearly halfway round the globe to find someone who would substantiate the addition of George W. Bush to your list [May 12]. Bush has little worldwide credibility, and a record 70% of the American public no longer supports his policies. By what reasonable measure is he one of the world's 100 most influential people? Jeff Clark, CHURCHVILLE...
...geography professor striving to get students to think globally, and I find your list to be disappointing. Tim Russert, Suze Orman, Miley Cyrus, etc., among the "most influential people in the world"? Really? The world is home to about 6.6 billion people, and Americans account for less than 5% of that total. Are your choices really apt for a global community? John A. Alwin, FIRCREST, WASH...
...repeatedly condemned [Hamas]. I've repeatedly said ... since [Hamas] is a terrorist organization, we should not be dealing with them until they recognize Israel, renounce terrorism and abide by previous agreements." To reinforce this message, Obama dropped Robert Malley of the International Crisis Group (ICG) from his list of advisers. Malley's offense had been to meet with Hamas leaders. Given the ICG's mission - the peaceful, negotiated resolution of conflicts - Malley would not have been doing his job if he hadn't met with Hamas. And given Obama's oft-stated position that we should be talking...