Word: listnership
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Facing a dry advertising market and a stagnant listnership, officials of Harvard's radio station realized last spring they couldn't afford to replace their antiquated broadcasting equipment. Then WHRB's trustees informed them that they had better get the station back to financial health--fast...
...There is a lot of petty politics behindeverything around it," Nauen says. "[Rassen's]reasoning is totally fallacious because hip hopwas the most sellable music that WHRB played. It'sthe most commercially popular music and it had ahumungous listnership. By cutting it the stationwouldn't make more money...
...think the listnership for AR&B was quitesubstantial and it was quite popular," saysCasimir. "To say that it wasn't profitable isludicrous...
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