Word: lists
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Dates: during 1950-1959
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...splurges fortunes on such status symbols as Caracas' $10 million officers' club, the marble-and-gilt Circulo de las Fuerzas Armadas. Early retirement is a huge drain on treasuries. Argentina has 20,000 retired officers v. 10,000 on active duty; Brazil's out-to-pasture list includes 1,500 generals and 38 field marshals...
...fast that Britain's Institute of Directors lists 25,000 members; a decade ago there were only 400. Also spreading is the U.S. style of low-markup, high-volume operation. Germany's Mail-Order Magnate Joseph Neckerman has grown into a sort of Teutonic Sears, Roebuck in fewer than ten years. He sells a list of 5,500 items through 22 mail-order stores, 48 special-appliance stores, and by undercutting the competition as much as 25%, tots up sales of $125 million annually. Says Neckerman, expounding a U.S. philosophy: "The consumer is king...
...aphorisms; e.g., "After 3 days men grow weary, of a wench, a guest, and weather rainy." "Men and Melons are hard to know," "There is no little enemy." Poor Richard, of course, is also chockablock with moralistic homilies. D. H. Lawrence once carped that Franklin "made himself a list of virtues, which he trotted inside like a gray nag in a paddock." Lawrence was not the first or the last to be infuriated by Franklin's middle-class prudence; yet Franklin's maxims-many taken from even earlier sages-are no less true for having become truisms...
...Position on last week's list...
...times E.S.T. *Position on last week's list...