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Wood wanted more data, so she conducted the experiment again, with a few changes. This time, she reversed the order: she asked how much change 222 undergraduates at two universities were undergoing before asking them to choose between familiar and unfamiliar products - a much longer list this time, including "your regular brand" of deodorant vs. "a new one that looks interesting" at the same price, a free download from a band you know vs. one from a recommended band you don't and orange juice vs. "mandarin guava juice...
...Wood conducted yet another experiment. This time, she asked 240 undergraduates to list either two big changes in their lives or eight big changes in their lives. Going back to the chips-vs.-crisps test, she found that those who had to think about eight changes in their lives were significantly more likely to choose the odd-flavored crisps than those who had to think about only two changes...
...whole, Pet Holdings shows no sign of losing steam. Just the opposite, in fact: the sites are making inroads off-line. A Cheezburger-inspired book spent 13 weeks on the New York Times paperback best-seller list last winter, and three follow-up titles are on their way this fall. FAIL Blog ink stampers and Lolcats magnetic poetry sell like hotcakes. Contributors to the LOLCat Bible Translation Project, which launched in 2007, are almost through translating the entire Good Book into kitty pidgin. (It opens, "Oh hai. In teh beginnin Ceiling Cat maded teh skiez An da Urfs...
...Name of the list of students required by Admissions to defer for a year—not quite good enough for this year’s class, but just great for the next one. Made up overwhelmingly of legacies...
...list runs from "death panels," which have not been proposed by Congress, to illegal immigrants, who would not get coverage under the current proposals, even though 55% of Americans believe otherwise, according to a recent poll. The President also routinely mentions the issue of abortion. "You've heard that this is all going to mean government funding of abortion," Obama said recently in a call to religious leaders. "Not true." (See TIME's photo-essay "The Health-Care Debate Turns Angry...