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Word: lit (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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...brands. But when Montague repeated the test and told them what they were drinking, three out of four people said they preferred Coke, and their brains showed why: not only were the reward systems active, but memory regions in the medial prefrontal cortex and hippocampus also lit up. "This showed that the brand alone has value in the brain system above and beyond the desire for the content of the can," says Montague. In other words, all those happy, energetic and glamorous people drinking Coke in commercials did exactly what they were supposed to do: seeped into the brain...

Author: /time Magazine | Title: The Brain: Marketing To Your Mind | 1/19/2007 | See Source »

...picture the astonishment of British and Belgian scientists as they scanned her brain using a kind of MRI that detects blood flow to active parts of the brain. When they recited sentences, the parts involved in language lit up. When they asked her to imagine visiting the rooms of her house, the parts involved in navigating space and recognizing places ramped up. And when they asked her to imagine playing tennis, the regions that trigger motion joined in. Indeed, her scans were barely different from those of healthy volunteers. The woman, it appears, had glimmerings of consciousness...

Author: /time Magazine | Title: The Brain: The Mystery of Consciousness | 1/19/2007 | See Source »

...legendary morale and spirit of the people of West Berlin have lit a fire throughout the world," Kennedy said to roars of approval from a rapturous crowd. But it was this line that would be remembered: "Today, in the world of freedom, the proudest boast is "Ich bin ein Berliner...

Author: /time Magazine | Title: Wall-To-Wall Kennedy | 1/9/2007 | See Source »

Each and every reading period, Lamont Library’s brightly lit, over-heated insides echo with our quiet cursing of all those instructors who had the gall to assign thousands of pages of material, without even pretending to hold us accountable during the term. In short, it’s the perfect time to ask us to fill out course evaluations...

Author: By Adam Goldenberg | Title: A Little Knowledge | 1/5/2007 | See Source »

MICHAEL RICHARDS, a.k.a. Seinfeld's Kramer, lit into a heckler during his stand-up act, calling him a "nigger," joking about lynching and proving that as far as racist rants go, drunken anti-Semitism (à la Mel Gibson) is so last season...

Author: /time Magazine | Title: Memorable Performances of 2006 | 12/17/2006 | See Source »

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