Word: lit
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...Martin's isn't alone in that dilemma. For years, book publishers have catered to the $250 million African-American market with the aspirational stories of authors like Terry McMillan and Eric Jerome Dickey. But attracted by the gaudy numbers generated by the genre known as street lit, such publishers as Simon & Schuster, HarperCollins and Random House are hitting the pavement...
...Street lit profiles the black underworld in graphic detail. Like gangsta rap, street lit often has thieves, pushers and prostitutes as protagonists. And like gangsta rap in its heyday, street lit is hot business. In an industry that considers sales of 20,000 copies of a typical novel a success, gritty street-lit authors like K'wan are routinely doubling that number...
...just as rappers reshaped the recording industry, street-lit authors have applied their own considerable entrepreneurial skills to publishing. They have insinuated themselves into every step, from negotiating the book deal to promoting the finished work. In the process, they have expanded the fiction market, a trick that has eluded mainstream publishers, making customers out of people who aren't exactly pining for E.L. Doctorow's latest...
Although street lit's roots reach back to the 1970s and the novels of Donald Goines and Iceberg Slim, the development of cheap digital printing smashed one barrier to entry. And the advent of Amazon, which diminished the need for display space in bookstores, smashed another. So street-lit authors had a route around mainstream publishing houses. Following the success of The Coldest Winter Ever by Sister Souljah in 2000--it sold 475,000 copies--a flood of gritty, self-published crime novels hit the market. What street-lit authors may have lacked in wordsmithing, they made...
...create an awareness that I have an entertaining brand." That's exactly the sort of sales-speak that makes publishers dance. While most editors claim a love for literature, they need to move the merchandise. "You're more likely to find that sort of hustler, business mentality among street-lit authors," says Monique Patterson, a senior editor at St. Martin's. "The streets are all about going out and being competitive and hustling your own stuff...