Word: lit
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...this speaks to the unmatchable narrative and graphic ingenuity Pixar brings to its projects. "In computer animation," says Lasseter, "every detail has to be thought out, designed, modeled, shaded, placed and lit. The more you add, the more computer memory you need. We brought computer memories to their knees with this...
...huge risk for an author. "I understand that not everybody likes my characters," she admits affably. "It gets mentioned to me. I just want to be honest about the way people are." It's this daring that separates Sittenfeld's work from the stacks of Day Glo--colored chick-lit novels that clog the aisles of Waldenbooks. Here's another example: she never tells the reader whether Hannah is beautiful. "When a female character feels insecure, and then all the other characters are saying, 'But you're so awesome, you're so funny, you're the best!' you almost know...
...shelving. This January, L'Oréal and a pharmacy chain called 36.6 teamed up to open what they call a "concept store" on one of Moscow's smartest shopping streets, Kutuzovsky Prospekt. It consists of three sections: shampoos, pharmacy and over-the-counter supplies, plus an inviting, brightly lit room filled only with La Roche-Posay and Vichy products and advertising. "This is like a window of the brand," says Alexandre Emilianov, the managing director of L'Oréal active cosmetics in Russia, who wants to open a similar concept store in 10 major Russian cities over...
...Swanson's tale to this year's ledger of fakery and its fallout. RadioShack CEO David Edmondson resigned over a tarted-up résumé. Harvard sophomore Kaavya Viswanathan has been roasted for her cribbed chick-lit novel. But Raytheon is a major government contractor that sells missiles, not stereos, and Swanson is a big boss, not a teenage undergrad. Still, he insists it all began with an innocent mix-up. Swanson asked staff members to compile a presentation from materials he kept in a file. It was such a hit that he and his staff collected 33 "rules...
...Physicist,’ I designed a huge plastic roof thing that came out over [the stage]. There was this amazing moment of color that lit the whole stage…it was the best vignette of any show I’ve done so far,” she says...