Word: lite
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Dates: during 1970-1979
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After being rejected by Woody Allen, Orson Welles and Lily Tomlin--among many others--the senior class committee finally settled on Rodney Dangerfield as this year's Class Day speaker. Dangerfield, known to millions for his heart-warming televised tributes to Miller Lite beer, apparently decided he could get more respect from the seniors and their parents than the usual crew of drunken nightclub patrons. Dangerfield has never attended a Harvard Commencement before...
...Care for a Lite Beer, girls? Your combined age is still low enough to make me guilty of statutory rape in 14 states just by looking at you...Just my-luck. When I was a kid. we didn't have girls--my family was too poor. My mother...
Spending $500 million to expand in the beer business, Miller introduced the 7-oz. "pony" bottle and bought the Lite label for its low-calorie brew, which became a runaway success; Miller staged a high-budget ad campaign that featured Mickey Spillane and ex-Football Star Bubba Smith to give a macho image to Lite. In order to crack the highest-priced market segment, which has been dominated by Anheuser-Busch's Michelob and imports, Miller last October began national sales of Lowenbrau made under license in its U.S. breweries...
...million bbls. to 24.2 million bbls.; the St. Louis company rang up sales of $1.8 billion and pretax profits of nearly $170 million, both records. It has been willing to spend to match Miller in every segment of the market. Anheuser's Natural Light has overtaken Miller Lite in some markets, and Michelob has a wide lead in the battle with Lowenbrau...
...Simon Inc., is wrangling with the auto firm's founder, Warren Avis, over whether he can use the Avis name to start a worldwide send-flowers-by-wire network. Competing national brewers have been in a ferment over such new sound-alike low-calorie beers as Light and Lite. Even nicknames can create legal hassles. The owners of the Paris-based International Herald Tribune have just gone to court to stop alleged trademark infringement by a proposed new Manhattan daily called the Trib...