Word: lite
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Dates: during 1990-1999
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...there's no mystery to Bud Dry, the Starting quarterback for Bud Lite in Sunday's Bud Bowl...
...just do it" is what Bud Lite is asking this rookie quarterback to do Sunday in its attempt to foil Budweiser's dreams of a three-peat as Bud Bowl champion...
...betting on the Tigers to cop the first three-peat, at least based on the atmosphere around the Bud Lite refrigerator the last couple of weeks...
From his first day with Lite, Dry has been accepted as the offensive team leader. After the rookie's first practice, a group of veterans rigged up a video camera in the fridge and surrounded Dry. The squad burst into song and dance. The Bud Bowl Boogie was born. So too, Bud Lite fans hope, was a star...
...usually be really nervous about playing a rookie in such a big game," But Lite Coach Less Filling says. "Conventional wisdom would be to start the veteran and bring the rookie in later if things aren't going well, but the kid is something special. He knows the game of football. His teammates have adopted him immediately. It wouldn't be right not to give him the whole game to make something happen...