Word: lite
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Dates: during 1990-1999
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While Burnett was still reeling, its $100 million Miller Lite account was also heading for Fallon (which does work for TIME as well) in a stealth campaign launched by Philip Morris CEO Geoffrey Bible, whose company owns Miller. Bible had earlier warned Burnett's Fizdale that he was "lighting a blowtorch" under the agency to get it to create sharper and more youth-oriented ads for the flagging Lite brand. In the meantime, he also asked Fallon to work on Lite, in secrecy. In late December, Miller Brewing CEO Jack MacDonough paid a surprise visit to Fizdale with a Merry...
...time to get tweaked, slip into a hyper-lite and do some butter slides and hoochie glides out on Havasu. We're talking wakeboarding here, dude, the sport that is becoming to water skiing what snowboarding has become to downhill. A relatively new development, wakeboards account for 20% of the water-ski market, a sizable chunk considering that there are 30 million water skiers worldwide. Most regard Arizona as the Alps of water skiing. In a recent survey of WaterSki magazine readers, the Grand Canyon State claimed three of the top five destinations: Lakes Powell, Mead and Havasu...
...case is a toss-up. Me-too marketing happens in nearly every product category--think "ice" beer and "lite" everything. But there is a point when imitation becomes more than flattery. If Gallo is found guilty, it could be forced to redesign its Turning Leaf packaging and turn over millions in profits to Kendall-Jackson...
...Jones industrial average checked in for cosmetic surgery last week and had four stocks liposuctioned from its bottom end. Is it time for a face-lift too? The "industrial" description is starting to look a little odd atop this svelte new body. Maybe it should be renamed Dow Lite...
...think barbs would sting less when they come from the velvet tonsils of a network news anchor. Apparently not, at least not when they're delivered about a fellow evening star. After CBS newsman DAN RATHER used the word "news-lite" several times to describe his competitors' newscasts in an otherwise genial interview in the Philadelphia Inquirer, TOM BROKAW's hackles were raised. Asked for comment, Brokaw remarked that he didn't "want to pick an argument with Dan," but he did recall the time that Connie Chung anchored an entire broadcast from the ice skating rink where Tonya Harding...