Word: lite
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Dates: during 2000-2009
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...society, we have come to expect certain qualities of our print ads: visually eye-catching, the occasional free sample, a sniff of the latest designer fragrance. But the WB’s adding of a vaguely supernatural voice to promote its newest teeny-bopper thriller-lite, “Supernatural?” A girl’s got to draw the line somewhere...
...Lenin, not even our teachers," says Serezha, 17, who was riding his mountain bike nearby. And yet nearly 15 years since the collapse of the Soviet Union, Lenin's body retains its place of honor in Red Square, where it has lain since 1924. Now Russia's ruling lite is exhuming an old debate: whether to move Lenin's body out of the mausoleum and bury it. Georgi Poltavchenko, an aide to President Vladimir Putin, recently called for Lenin--the cause, he said, of all of Russia's troubles in the 20th century--to be removed. That was echoed...
...growing authoritarianism and Chechnya. "I hate Lenin," says human-rights activist Lev Ponomarev. "But this latest idiocy doesn't interest me. The state is rebuilding its repressive machinery, and we are discussing Lenin's body." Yet the debate also is a window on changing attitudes among the ruling lite. Since Putin came to power, a new ideology has been taking shape that blends imperial nostalgia with the occasional careful nod to the Soviet Union's greatness under Stalin. These days the Kremlin honor guard wears 1812-era uniforms, and attending Orthodox church services is a good career move. Even...
Bass-fishing enthusiasts, however, aren't cyclical. Next year ESPN's Bassmaster is adding a women's league and an open lite series worth $11 million in prize money. ESPN is also increasing its coverage. And next December, probably in a California reservoir where the bigmouths grow to 20 lbs., some angler will reel in a lunker that will be worth a million FLW bucks, televised coast to coast. "I didn't create this need. I recognized it," says Jacobs, who has far bigger businesses in his portfolio that could occupy his time. But he's standing...
...city's chic shops. Among them: Merola, Europe's oldest glove store (Via del Corso 143), where gloves are made as they were a century ago, entirely by hand. Elsewhere, some of Rome's best shopping is found in its sleek design stores. Ilaria Miani caters to an lite clientele (Via Monserrato 35), with everything from sugar bowls to bookcases. Spazio Sette (Via dei Barbieri 7) is three floors of cutting-edge design from all the big-name Italian brands...