Word: lite
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...around the world as teasers for the real deal. One goal of exporting to the Sands Macao such Vegas VIP amenities as access to private jets and exclusive high-limit gaming areas is to persuade more foreigners to ante up on the Strip. These new casinos abroad are "Vegas Lite," says imagemaker Billy Vassiliadis. If anything, they "will whet the appetite. They'll get just enough of a taste to stoke their fires for coming here." The Strip is ready and waiting for the world's big spenders
...based Forbes, which Klebnikov launched just three months ago - is set to appear on time next week, but will carry little or no coverage of the affair, Bershidsky says. But he's modestly optimistic that the killing will be solved; members of the country's ruling élite are "pretty shaken" by the murder, he explains. Few share his optimism. Other than the fact that Klebnikov's murder was a contract killing, nothing is clear - not even how many bullets struck him on the evening of July 9, as he walked to a nearby metro station. Work is the likely...
...risk of an appeal to old-style manners and the sacrifice of his parents' era is that some will ask if Howard's policies - viz. the Iraqi war, border protection and the housing boom he started - have contributed to this aggro, go-go, tolerance-lite culture. Perhaps Howard, in his constancy and experience - compared with wild man Latham - will seem tired and remote to voters under 40. Already the imagery is revealing. Howard on his solitary morning walks; a leader who appears at home with George W. Bush and the Queen, but out of place (an "abandoned lunch box" quipped...
...advantages in distribution and marketing--Miller is no longer being dismissed as a dinosaur destined to fade away like Schlitz, another once popular Milwaukee beer. In the first quarter of 2004, Miller's volume grew a healthy 3.4%, while sales of its flagship brand and main profit driver, Miller Lite, have grown 18% so far this year. "A-B is a mean machine, with the competitive power of a Wal-Mart or a Microsoft. We can't overthrow the competition, so we have to restore the concept of choice in the marketplace," says Adami, whose stocky frame is well suited...
...down-and-dirty beer business, the recent skirmishes between Miller and Bud have been notable for their aggressiveness. With more and more Atkins-conscious beer drinkers watching their waistlines and Anheuser's Michelob Ultra low-carb beer taking off, Miller launched ads in late 2003 pointing out that Miller Lite had half the carbs of Bud Light. Then, in April, Adami upped the ante with the humorous President of Beers campaign. Once it became clear that Miller's well-crafted messages were having an impact, Budweiser responded with a negative counterattack, challenging both Miller's heritage, by making an issue...