Word: lite
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...action have ended in failure. Early flops included Fosters' (the company pulled out of a joint venture in 1999, with a loss of more than $125 million) and Becks' (the company left China soon after). Those that stayed have shifted strategies. SABMiller doesn't produce its top brands, Miller Lite and Miller Genuine Draft, in China. Instead, it buys into Chinese breweries and helps them upgrade. A-B produces Budweiser in central China and has turned it into one of the country's best-known foreign beers; it also has a 10% stake in Tsingtao; and it's now negotiating...
...Glee Club Lite...
GLEE CLUB LITE...
...newsletter Beer Business Daily. Anheuser attributes its record U.S. beer sales last year (103 million bbl., up 800,000) in large part to Ultra, which was launched in late 2002 and whose sales have more than quadrupled initial projections. "It became the fastest-growing beer brand since Miller Lite was introduced in 1975," says Schuhmacher. The company quietly reformulated its Natural Lite to add to the low-carb train. Promoting low-carb beer got a little trickier this month when the Feds warned against ads portraying these drinks as even remotely healthy...
Until the Food and Drug Administration rules on the legal definition of "low carb" or "carb lite," companies can get in trouble explicitly marketing their products as such. Nutrition labels can be used, however, to break down a food's carbohydrate content, enabling dieters to subtract so-called nonimpact carbs. Those include fiber and artificial sweeteners such as sugar alcohols, which don't raise blood-sugar levels...