Word: lite
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Most of Lisa Stansfield is a slow-building, slow-burning pleasure. This is soul lite, harking back to the '70s, to Barry White, Roberta Flack and Diana Ross. The song Never, Never Gonna Give You Up evokes the throb of disco, but in a comely, cooing, classic way; Honest is a soul-baring ballad with an intimate, unadorned sound that leaves Stansfield's voice free to shimmer in the foreground; and I Cried My Last Tear, Last Night is an unabashed I-won't-get-stepped-on-in-relationships call to arms that makes its case passionately but not gratingly...
...prospective couple to select either the old, relatively easy-to-get-out-of form of wedded bliss or the new, no-way-out version, which is why our dreamy couple have barely touched their dessert. Who at such a moment of exquisite hopefulness is going to opt for Marriage Lite? Not any starry-eyed 19-year-old I know--nor, for that matter, many 40-year-olds bewitched by the reverie of hope triumphing over experience. Not since prenuptial agreements became fashionable among moguls acquiring trophy wives has there been a more likely killer of happily-ever-after than having...
While Burnett was still reeling, its $100 million Miller Lite account was also heading for Fallon (which does work for TIME as well) in a stealth campaign launched by Philip Morris CEO Geoffrey Bible, whose company owns Miller. Bible had earlier warned Burnett's Fizdale that he was "lighting a blowtorch" under the agency to get it to create sharper and more youth-oriented ads for the flagging Lite brand. In the meantime, he also asked Fallon to work on Lite, in secrecy. In late December, Miller Brewing CEO Jack MacDonough paid a surprise visit to Fizdale with a Merry...
...Minneapolis, Fallon McElligott (1996 billings: $355 million) has become one of the hottest agencies in the country. Fallon takes risks most agencies wouldn't dare. The agency grabbed the faltering Miller Lite account from Leo Burnett and created a campaign that outraged many within the industry. Miller Lite's new TV spots viciously attack advertising standbys--machismo, sex, telemarketing--with spots "approved" by "Dick," a faux "creative superstar." Sample: an older couple necking on a couch. The campaign, designed to reach the crucial twentysomething age bracket, has helped lift the brand's supermarket sales 12% since January. Says Scott Donaton...
...time to get tweaked, slip into a hyper-lite and do some butter slides and hoochie glides out on Havasu. We're talking wakeboarding here, dude, the sport that is becoming to water skiing what snowboarding has become to downhill. A relatively new development, wakeboards account for 20% of the water-ski market, a sizable chunk considering that there are 30 million water skiers worldwide. Most regard Arizona as the Alps of water skiing. In a recent survey of WaterSki magazine readers, the Grand Canyon State claimed three of the top five destinations: Lakes Powell, Mead and Havasu...