Word: lite
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...case is a toss-up. Me-too marketing happens in nearly every product category--think "ice" beer and "lite" everything. But there is a point when imitation becomes more than flattery. If Gallo is found guilty, it could be forced to redesign its Turning Leaf packaging and turn over millions in profits to Kendall-Jackson...
...Jones industrial average checked in for cosmetic surgery last week and had four stocks liposuctioned from its bottom end. Is it time for a face-lift too? The "industrial" description is starting to look a little odd atop this svelte new body. Maybe it should be renamed Dow Lite...
...think barbs would sting less when they come from the velvet tonsils of a network news anchor. Apparently not, at least not when they're delivered about a fellow evening star. After CBS newsman DAN RATHER used the word "news-lite" several times to describe his competitors' newscasts in an otherwise genial interview in the Philadelphia Inquirer, TOM BROKAW's hackles were raised. Asked for comment, Brokaw remarked that he didn't "want to pick an argument with Dan," but he did recall the time that Connie Chung anchored an entire broadcast from the ice skating rink where Tonya Harding...
...range of reactions is interesting. There is the usual rolling of the eyes by the kind of Anti-Semite Lite who regards any mention of the Holocaust ("Not again!") as a bore and a kind of chronic blackmail, a moral collection racket. In an entirely different way, there are also Israelis who object to Holocaust remembering, because they think it a sign of weakness or at least of unproductive obsession. Some Jews who favor pressing the case against Swiss banks recall a bitter joke: in czarist Russia, two Jews are lined up against the wall to be shot; the captain...
...major carriers, in effect, stop picking one another's pockets. Where once they seemed to have a policy of infinite expansion into competitors' territories, now they view wholesale expansion as too dangerous. The last carrier to seriously invade another's main hub was a Continental operation called Continental Lite, which attempted to win market share in major Eastern markets. Continental Lite sank in 1995, losing $300 million. Since then the hub-and-spoke carriers have retreated to their fortresses while beefing up their commuter-feeder operations. Northwest dropped Washington's National Airport to concentrate on Detroit and Minneapolis, where...