Word: lite
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...LITE 'N UP. Just in time for the bikini season comes a "diet survival" board game that pits players against the spinning "wheel of willpower." Beware! You may wallow indefinitely in Restaurant...
From his first day with Lite, Dry has been accepted as the offensive team leader. After the rookie's first practice, a group of veterans rigged up a video camera in the fridge and surrounded Dry. The squad burst into song and dance. The Bud Bowl Boogie was born. So too, Bud Lite fans hope, was a star...
...usually be really nervous about playing a rookie in such a big game," But Lite Coach Less Filling says. "Conventional wisdom would be to start the veteran and bring the rookie in later if things aren't going well, but the kid is something special. He knows the game of football. His teammates have adopted him immediately. It wouldn't be right not to give him the whole game to make something happen...
...whether to play baseball or football. His credentials for the diamond were impressive--the best power hitter to come out of the college ranks since Dave Kingman and a power pitcher with a 1.01 ERA last season. But Dry ultimately decided--at least for now--on Bud Lite and football pads...
...Helmetcam or no, it will be Dry taking the snaps for Bud Lite on its first drive Sunday. And the questions will follow him around wherever he goes...